Since starting my own blog, Poised Avenue, I have been so passionate about learning the ins and outs of branding and why it’s so important to the growth of your blog. I became obsessed with creating new logos for Poised Avenue and was constantly changing the look of my blog (bad, I know)… until I realized I should be using that energy and creativity to help other bloggers create beautifully branded blogs!
Having both perspectives as a blogger and graphic designer, I truly believe I am able to offer affordable but reasonable and fair prices for the services I offer. I get how frustrating and complicated web design can be for bloggers, especially when you start running into the costs of it all. But, I also understand how much hard work goes into designing a logo and other aspects of a blog/ website. That’s why I can say with confidence that I am not over charging or under delivering as a designer, especially as a new designer still learning all there is to fit in my brain about web design.
So, you may be thinking, what makes hiring a person like me so important to the growth of your blog? Well, like I mentioned before, having a logo and logo variations makes marking anything with your brand super easy and consistent. Why do you want to be consistent? Just think of your favorite brand. It’s logo, colors, fonts, etc., always will catch your eye, right? You want your loyal readers to do the same when it comes to your blog. You want your brand to catch their eye as they are scrolling through their emails or their social medias. Your logo should represent both your blog and your readers. It should resonate with your readers and attract them to your brand as well as represent your blog’s content and overall feel. A logo is like the face of your brand that makes all of the first impressions for you, so you want it to be well-done! Another reason you want to invest in a logo and other brand design aspects is because it makes your life easier. The hardest part of putting together your website can definitely be the design aspects. Without them, your website is boring. But, creating them can be a challenge if you’re not inclined to learn how to use design applications like Illustrator. Hiring a brand designer makes your life so much easier! They do all of the hard work for you while you just ultimately copy and paste it all to your site! Finally, having a well-done, cohesive brand for your blog makes you appear more professional and therefore more reputable with your readers. Having a good reputation with your reader’s and proving you take blogging seriously creates trust within your relationship with them and will give them more reason to continue supporting you and your blog. Think about it, if you walked into a mall and saw two stores, one with a cardboard sign with it’s name written across it and mismatched branding throughout and another with a well done, easy to read logo and a cohesive appearance, which would you choose to enter? Where would you want to spend your money? Even though your blog isn’t brick and mortar, it’s appearance is still just as important.